About Us

Xiaoxiong Bowang is China's leading mobile Internet company, whose product line includes global mobile applications from Baidu International and the DU Advertising Platform (DAP). In July 2018, Xiaoxiong Bowang received a strategic investment from Shenzhen Venture Capital and officially separated from Baidu group to operate as an independent entity.

The company has long been focused on the development of mobile apps and innovative advertising platforms and promoting the dual engine strategy of application plus platform. At present, Xiaoxong Bowang has won several awards including the National High-Tech Enterprise, Zhongguancun High-Tech Enterprise, Beijing's Exemplary Intellectual Property, Beijing's “New & Specialized” Small & Medium Enterprise, and more.

As one of the world's top mobile app developers, Xiaoxiong Bowang is responsible for the development of ES File Explorer, DU Recorder, DU Battery Saver, and other mobile applications, which are popular worldwide. At present, its apps have over 100 million users. Consequently, Xiaoxiong Bowang was awarded multiple times as one of Google Play's top developers, App Annie's “Belt and Road” Best App, and Beijing City's New Technology Products.

Meanwhile, DU Ad Platform, which has over 800 million monthly active users, relies on advanced technologies such as AI and machine learning to accurately acquire users and efficiently monetize traffic. It serves as a bridge for Chinese developers to go overseas. In 2019, it was included in the Beijing Shijingshan District Science and Technology Plan, and in 2020, received a special fund for Cultural Innovation.

Vision

Make Globalization Simpler

Core Strategy

  • To be a top mobile developer worldwide

  • To help Chinese developers expand their business overseas

Company Culture

  • Optimism

  • Technologism

  • Globalism